The flagship downtown Chicago location for Rolls Royce, DMAC Architecture worked to highlight the beauty of these luxury automobiles with a showroom tailored to their needs. By removing one wall and opening another between the car lift and the main showroom to add a glass window, DMAC created a 'jewel box' for displaying a featured vehicle in this reclaimed space. This also created the sense of a larger showroom by finishing the interior of the car lift to the same standards as the rest of the showroom. DMAC worked within the existing Rolls Royce design vocabulary to create a space that offered a full range of Rolls Royce services and automobiles all within a tight urban showroom.
Dwayne MacEwen [Principal Architect]
Jeremy Nye [Project Architect]
Lindsay Abati [Project Team]
Project Scope: 2,400 SF