DMAC partnered with Laredo Hospitality to develop several brands for a unique casual gaming experience. To date we have designed over 60 locations in grocery anchored retail centers throughout Northern Illinois.
Each venue offers a small café serving small plates and speciality beverages with an adjoining lounge while fellow gamers can play from one of five video gaming machines. While programmattically the same, each brand is built from a carefully selected collection of furniture, fixtures and finishes. The Stella’s branded environment is distinguished by warm mid-century furnishings and artwork. Meanwhile Shelby’s borrows from a familiar farmhouse aesthetic for a more casual pallette.
Project Team: Dwayne MacEwen [Principal Architect]
Siamak Mostoufi + Jeremy Nye [Project Architects]
Jeremy Leech and Michael Sikler [Project Team]